The corona crisis has shifted the structures in retail further to online retail. Now creative solutions are needed to bring people back to stationary retail. It is becoming increasingly clear that the future of local retail lies in the hybrid form. We'll show you how you can make your store more digital now. As a retailer, you can sell your items online even without your own online shop. When it comes to platforms, a distinction must generally be made between social media and online marketplaces. In addition to the well-known marketplaces such as Amazon, eBay and Google Shopping, there are many small and local platforms (locamo, next-door.de) through which you can reach your customers. The retail competence center supports the initiative . When it comes to social media, it's important to choose the right channels. While Instagram is of particular interest in the fashion sector, do-it-yourself concepts that can be used by handicraft shops and hardware stores are in demand on You